Electronic press kit
NEEDSHES is the alternative rock/pop band founded by eclectic songwriter, multi-instrumentalist, and producer Otabek Salamov (Bek) originally from Uzbekistan. With a musically diverse experience in mind, he conceptualized the ideology of NEEDSHES in 2013. He encapsulates his art for composing soaring bluesy ballads with disco-funk-soul anthems mixed with swagger rock and suffocating alternative.
At the age of 12, Bek attended the music academy where he was awarded the first national price for his precision on clarinet. As a teen, his interests varied, and he was drawn to compose metalcore. With the band, he roared hardcore music in nightclubs with cross-painted face. One day he decided to dilute the album with melodic undertones. Soon he realized that the switch was something that gravitated to his liking. Bek gathered a full traditional rock formation around his new project with the intent to true rock music.
His biggest influences stemmed from The Killers, Jack White, James Brown, David Bowie, Queen, RHCP, U2, a-ha, Coldplay, Nirvana. Someone once described them as a balancing act between the moody atmosphere of The Neighbourhood, with dainty anthems reminiscent of The Killers, a bit of the oddball nature of Jack White, and the heartbreaking ballad skillset of Coldplay.
Since conception, they have topped the Apple Music charts with "Time to See," "Anything You Want" which have been featured in international movies (Break '19) and TV ads (Lay's, Renault). Having supported You Me At Six live and performed at the FIFA Fan Fest, NEEDSHES have been featured on American Songwriter, PopMatters, RIFF Magazine, AltPress, UPROXX, idobi Radio, and BBC Radio 6 Music amongst others.
In 2019 they released their third album, Truth Power, a call for awareness about the obvious truths, which are often ignored. Otabek shared the idea behind it: "History shows us that we are something more than just a species living on the planet. It's our home and we should passionately care about it. We are all one big family without regard to race, national origin or religion... The album is an ode to our ancestors who were bringing light under fear of death. Is Truth the Power? Or is Power True? The answer is obvious but it became almost utopian ideal." The record features new sounds for NEEDSHES: industrial experimental "Pain", soul with hip-hop on "U Babe," national instruments doira and persian tar on "Truth Power."
During the past year, the band performed at the American showcases MONDO NYC '20, NAMM Global Live Stream '21, and won the Independent Music Awards (Song Used in Ad) with the single "Unbelievable."
In 2020-21 they've released 8 singles with a huge array of genres and styles, and they have much more songs coming out next year! Their most popular track in 2020, "Love" has become new calling card for them.

Press: PopMatters, American Songwriter, Alt Press, Substream, RIFF Magazine, POPMUZIK

Radio: BBC Radio 6 Music, idobi, Amazing Radio, KUTX

* winner - Independent Music Awards 2020 (Song Used in Ad)
* 2nd place - International Songwriting Competition '20 (Rock)
* winner - Unsigned Only '17 with "Time to See" (Rock)
* Independent Music Awards nominee '19
* USA Songwriting Competition finalist '18

Spotify playlists: Topsify (UPROXX), Indiemono, PopFiltr, AlexrainbirdMusic

Chart: Hot tracks Apple Music, Top 3 Hype Machine

Special Guest at You Me At Six's concert

Showcases MONDO NYC, NAMM, Indie Week

FIFA World Cup Fan Festival

Bosco Fresh Fest
(John Newman, The Boxer Rebellion)

XIX World Festival of Youth in Olympic Park, Sochi


LADA spot '21 | When You're Tough Like a Stone

Lay's spot
'20 | Unbelievable

Lay's spot'19 | Anything You Want

Break '19 film distributed worldwide | Time to See

She Sees Red '19 interactive thriller | Pain

Renault Duster, spot '18 | Time to See

Renault Kaptur, spot '18 | Anything You Want

Univer '18 - national TV series | Something, Hey Girl

Quackerz '16 - film distributed worldwide | I Believe
American Songwriter: "NEEDSHES expands their sound rooted in Queen, David Bowie and James Brown in 2020 with "You Make Me Feel," an indie soul ballad of encouragement and comfort in a new environment."

PopMatters: "Opening with colorful, see-saw synths, "Love" quickly locks into a tight groove as a distorted, funky riff playfully dances around lyrics."

Rick Beato (Producer): "The first verse of "Time to See" is a killer and the song is great. I was listening to it during past week."

POPMUZIK (Sweden): "NEEDSHES manage to create a magically good single that oscillates between seriously stripped parties and the appeal to dance. A perfect banding of seriousness and joy."

RIFF Magazine: "You Make Me Feel" — The opening line sounds like Sister Hazel's slightly raspy, nasally vocals, but then the chorus recalls Coldplay's light, soaring sonics."

idobi Radio: "Pain" takes you on a journey through emotional turmoil, using intense synths to make sure all you can think about is the beat and the story it creates."

Digital Journal: "NEEDSHES delivers on their latest piano-laden single "You Make Me Feel." It garners four out of five stars."

IGGY Magazine (France): "U Babe" lacks nothing, everything is in its place to plunge us into a pleasant and successful musical retreat."

Rolling Stone (Russia): "Bek's soft passionate voice... If you are a fan of melodramatic guitar music, resistance to him is useless."

Made on